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Virtual Assistants are becoming an increasingly important part of the healthcare industry. Research Nester reports that the Virtual Medical Assistants (VMA) Market will grow to USD 33 Billion by the end of 2036, showcasing a growth rate of 35% during the forecast period (2024 - 2036). This acceleration is a result of the better health outcomes and lower medical expenses that VMAs contributed to the industry.
However, the integration of these VMAs into the market is directly related to the increasing vulnerability of the healthcare industry toward cybersecurity concerns and threats. In this blog, we delve into the key cybersecurity threats facing VMAs and explore how implementing secure remote access can serve as a robust defense.
VMAs play a crucial role in modern healthcare, automating tasks like appointment scheduling and prescription refills to enhance operational efficiency. They contribute to improved patient engagement by providing personalized information and fostering communication. VMAs manage vast healthcare data, helping doctors organize it and generate insights to make more informed decisions. With 24/7 accessibility, they offer immediate support, reducing the burden on healthcare providers.
VMAs collect and transmit data in remote patient monitoring, enabling timely interventions and reducing hospital readmissions. Advanced language processing makes interactions user-friendly, catering to a broad demographic. Seamless integration with existing systems ensures interoperability and prevents information silos. The integration of AI-powered VMAs allows for sophisticated data analysis and personalized treatment recommendations, contributing to more precise diagnostics and treatment planning in healthcare delivery, making the VMA market grow at an even higher rate.
The attributes that make VMAs indispensable also render them susceptible to cybersecurity threats. Moreover, Healthcare is perhaps the main industry that is the focal point of cyberattacks across the world. According to CheckPoint Research, healthcare organizations across the world averaged 1,463 cyberattacks per week in 2022, up 74% compared with 2021. One of the main reasons for this is the nature and amount of data that healthcare records hold. This sensitive data includes valuable information like patient location, insurance IDs, healthcare and medical records, and more.
Such data is highly valuable in multiple aspects. For instance, Forbes claims that the value of a health record can be worth as much as $1,000, whereas on the dark web, a credit card number is worth $5, and Social Security numbers are worth only as much as $1.
Since most VMAs work remotely and deal with patients and colleagues from across the world, they offer a larger attack surface. On top of this, with most VMAs being hired hourly, it is common for their devices and connections to miss crucial security posture, making them prime targets for cyberattacks.
VMAs face a range of cyber threats, including:
These threats underscore the need for robust cybersecurity measures to safeguard patient data, maintain the integrity of healthcare operations, and ensure the continued trust in VMAs.
VMAs need secure remote access to battle the increasing cyber threats that they face. Secure remote access encompasses the array of security measures, policies, and technologies employed by organizations to provide secure network, device, and application access from locations outside the corporate office, ensuring a high level of security. In healthcare, its primary purpose is to protect sensitive patient data, healthcare records, Patient Health Information (PHI), Electronic Medical Records (EMR), and more.
According to the Statistical Research Department, in 2022, almost 60% of respondents from the healthcare industry stated that their company has already implemented a zero-trust policy. Moreover, 29% of respondents mentioned that their company was planning to do so in six to 12 months. In the complex landscape of healthcare cybersecurity, adopting a Zero Trust Network Access (ZTNA) framework is crucial to mitigate threats faced by VMAs effectively. ZTNA operates on the principle of least privilege access, ensuring that only authorized users and devices can access healthcare networks and sensitive data. Several components of ZTNA play pivotal roles in bolstering the security posture of VMAs.
Here's how virtual medical assistants can ensure adherence to key GDPR principles:
A Site-to-Site VPN connects entire networks, enabling secure communication between separate physical locations, whereas a regular VPN typically connects individual devices to a remote server for secure access to the internet or a private network. Site-to-site VPN (Virtual Private Network) facilitates secure remote access for VMAs by establishing an encrypted connection between different physical locations. In healthcare, this technology allows virtual assistants located in, for example, a hospital and a remote data center to communicate securely over the internet by encrypting the data transmitted between these sites, protecting sensitive patient information from unauthorized access.
VMAs must adhere to various compliance requirements to ensure the security and privacy of patient information. HIPAA (Health Insurance Portability and Accountability Act) is a fundamental standard that mandates strict controls. Virtual assistants need to implement robust encryption mechanisms to protect the confidentiality of patient data during storage, transmission, and access. Access controls must be in place, allowing only authorized personnel to interact with sensitive information. Regular audits and monitoring ensure ongoing compliance.
Additionally, VMAs must align with the HITECH (Health Information Technology for Economic and Clinical Health) Act, which emphasizes the secure use of electronic health records (EHRs). This involves implementing measures like audit trails to track system activity and maintaining the integrity of electronic health information
Educating users and developers involved in virtual assistant operations is crucial. Training programs should emphasize the importance of compliance requirements for each global location, the proper handling of patient data, and the recognition of potential security threats. Periodic assessments and updates to security protocols ensure that virtual assistants evolve with changing compliance requirements and emerging cyber threats. By combining robust technical measures with comprehensive education programs, VMAs can meet global compliance standards, establishing a secure environment for handling sensitive patient information.
HelloRache, a virtual healthcare services provider, faced security challenges in safeguarding sensitive medical data. By adopting PureDome's VPN solutions, they were able to address their cybersecurity concerns and ensure data privacy in the virtual healthcare industry. Read the complete case study here.
The rapid adoption of virtual medical assistants offers significant benefits for the healthcare industry, enhancing health outcomes and reducing costs. However, this growth exposes healthcare organizations to escalating cybersecurity threats, which furthers the need for robust security measures to be in place to protect patient data, uphold operational integrity, and maintain trust in the evolving realm of VMAs.
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